Today Fred Wilson posted a great comment on the state of media. Find it here:
http://www.avc.com/a_vc/2012/02/whats-wrong-with-traditional-media.html
He’s responding to a request from a major media outlet to share dirt on his fellow VC’s and Start up Entreprenurs. Of course, the media looks for sensationalism, but it seems to now be the only thing out there. It is a great article, and the comments from his community are fantastic.
Think how many headlines with question marks you see today.
“Is Obama a closet neo-facist cross dresser?” “Does Sarah Palin eat puppies?”
Of course, the story is three “experts” talking about the possibilities, and no facts at all.
My father was a great newsman – he produced the ’68 Chicago convention for Westinghouse, and would later serve as a VP / General Manager in Chicago. He is also a start-up kind of guy - risked it all and moved us kids to Minnesota because he believed FM Radio would be something someday.
I still talk to him about the state of media news. He is as disgusted as anyone.
I remember once asking him how I should respond when listeners would call in and complain about the news we chose to air. We understood that as owners of a news media, we had a responsibility to tell the truth, broadcast what people wanted and needed to hear. To keep seperate the sales department and the news department.
We also knew that this wasn’t news:
Average man catches average size fish today at the lake. Upon further investigation, it was discovered his boat made it safely back to shore. He is now resting comfortably with his family.
So being a newscaster meant understanding the line between sensationalism and boring.
Tough to describe how to be in the middle, but pretty easy to know when you’re on the wrong side of the line. If you have to ask if you’ve crossed the line, chances are you already have.








