[youtube]http://www.youtube.com/watch?v=qp0HIF3SfI4[/youtube]Another in our student guest posts – this one from Minnesota State University MBA candidate Megan Kelley:
In the video “How Great Leaders Inspire Action”, Simon Sinek talks about how the average company can become successful through a great leader or leaders. He talks about Apple as an example and how they think from the inside out and instead of explaining what they do, how they do it, and why they do it, they start with explaining why they believe and do what they do and how they do it, and then last what they make. They are selling their company more so than their product. I think this video goes back a lot to our culture discussion and how the leadership of a company can really drive success. People don’t buy what you do, they buy why you do it and the passion, desire and leadership of a company are what drive its success.
Related articles
- How Great Leaders Inspire Action (penn-olson.com)
- A conversation with Simon Sinek, author of “Start with Why” (asable.com)
